Purchasing your website design package is just the first stage in getting your business online. Although this will provide you with an online presence, it won't be much use unless you convert the visitors. Here are a few of the things you need to take into account if you want to win more customers through your website.

Decent Web Design: Getting yourself an experienced and talented designer for your website design package will more than pay for itself if you are hoping to convert visitors into paying customers. Poor design is one of the first things that sends people away from your website, so you will need something attractive, compelling and easy to use.
This means focusing on such things as the navigation of the website so that visitors can get to where they want quickly and easily. This will greatly enhance the user experience, keep visitors on your site for longer and lead to more sales.

 Testimonials: Just because you tell people that you are the best at what you do, that doesn't mean they will believe you. Instead, include testimonials from previous customers on your website. This will help to convince visitors to your website that you are a name to be trusted, and will give them more confidence in making a purchase from you.

 Case Studies: Case studies of previous success stories are another great way of proving to potential customers that you know what you're doing. Case studies allow you to show visitors to your site exactly how you can solve a problem that they may be experiencing, as well as giving them confidence through proving that you have the relevant experience to produce great results.

 Great Content: Content is perhaps the most important factor in converting your visitors into customers. If you can create persuasive, informative and interesting content for your website then you will win the trust and confidence of your visitors, as well as portraying yourself as an expert in your industry. Get a good CMS website and you will easily be able to add, edit and publish your own compelling content without any help from a designer, converting more of those visitors into paying customers.

 Get Converting: As soon as you've purchased your website design package and you've got yourself an online presence, you should start thinking about how you will win customers right from the word go. Plan your design and content strategy early on using the above factors as a guide, and you will start to increase conversions and win more business.