SEO can be taken as an acronym for search engine optimization, which is a way of improving the visibility of a website or web page to enable the search engines find pages more easily. SEO can also be used to mean site enhancement oil which is an oil used by bodybuilders to increase the size of some muscles. In other cases, SEO can be used when referring to seasoned equity offering, socio economic objective, state electoral office of South Africa among other meanings. In this article, we are going to look at SEO, which refers to the search engine optimization.

Search engine optimization, which in this case is the process of designing a web page to make the web pages easily accessed includes choosing keywords that will be used in the paragraphs and placing the keywords on the web page. The keywords placed can be both hidden and also visible. The criteria used for ranking the pages differ and change periodically to make the web designers change position in the ranks.

As a strategy for internet marketing, SEO looks at how the search engines perform and which people search for it. The optimization of a website may involve correction of content and associated codes to remove barriers and also to increase the relevance to the keywords provided. Another tactic of the SEO is to increase the number of back links or inbound links.

SEO began in the 1990s, initially submitting the page address to various engines, which would send a spider to crawl through the pages and extract links of other pages, and then submit the information found to the page to be indexed. SE's in 1997 realized that webmasters were fighting to rank high due to high marketing value associated with ranking high. In 2005, a conference known as AIRweb was held to discuss on ways of minimizing the destructive effects of aggressive web content providers.

Major SE's give guidelines and information that will help with the process of site optimization. Some even provide information that can help users to know the number of pages that have been indexed as well as the crawl rate. The webmasters may offer SEO as an individual service or as part of a larger marketing campaign. Elements like menus, images, videos, shopping carts, content management systems that have been optimized for the purpose of exposing search engine can be described as engine friendly elements