There are many expectations being laid by hundreds of clients to an SEO expert, mainly one of these are the strategies that can make a website become on top of page ranks in leading search engines on the Internet. However, as these expectations are made, certain "boundaries" have been likewise observed by some practitioners for clients to know what are the things not to expect from an SEO expert.

Don't anticipate that an SEO will ensure sales productivity. We should always remember that we hire experts on SEO to increase the traffic of our website and not increase the client's product sales. That part still depends on the product and the services the client offer its customers. Return on Investments (ROI), on the contrary, can likely be an outcome, as a result of user registrations or some subscriptions. Don't expect that in two to three months, your site will be ranked.

Possibilities of a ranking of the site for a couple of months are not a blurry probability, although a new site normally takes 5 to 6 months before it enters page 1 of the search results. This outcome usually comes out even if the SEO expert has made the necessary strategies and the right kind of SEO principles.

Search rankings don't change every week. This industry is not a living testament of the "cause and effect" principle we know in Science. Meaning, you cannot expect a ranking of 1,2,3 from top search engines this week or a rank of 1,1,2 the following week. However, with continued efforts (of 3 to 4 months), the outcome a client visualizes may be attained.

Don't expect search results #1, #2, #3...for there is no guarantee. There are clients who demands a guarantee in search position #1, #2, #3... from an expert. Then again, such aims are not that unreachable, not until a year of efforts nevertheless. Thus, this gives no client a guarantee whatsoever. Instead of thinking about positions, let your expert manage to make quality and useful contents that may lead to your site and your goal.

Don't expect that compensations works. Not all people ride in the idea of compensations or remunerations. Although this notion is already common in this industry, still there are those who choose not to let their clients buy their time, effort and network for some priced items.

Don't expect an SEO expert to be a holistic person. Indeed, an all-around person is an edge and an advantage even to any company, however, doesn’t make your SEO expert acquire all the unnecessary skills. One concentration for his job is already enough.