Search Engine Analysis is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. It is often done without the permission or knowledge of the user, in which case — particularly with third party cookies which can be shared between different web sites — it can be a breach of privacy.
Search Engine Analysis is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. Search Engine Analysis applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how changes traffic to a website after the launch of a new advertising campaign. Search Engine Analysis provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research. There are two categories of Search Engine Analysis; off-site and on-site Search Engine Analysis:
- Off-site Search Engine Analysis: refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.
- On-site Search Engine Analysis: measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site Search Engine Analysis measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response. Google Analytics is the most widely-used on-site Search Engine Analysis service. Mentioned below are my some of the aspects that we figure out by analyzing.
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