Career Objective: Seeking challenging career as Digital Marketing Strategist and SEO Manager to get a position of responsibility, using my skills and efficiency to communicate my ideas and views and commit myself for achieving organizational objectives with the team effort and my positive attitude and performance.
My Profile: From small to large business / corporations market themselves to make there brand / services with clients and traffic. My role as an Digital Marketing Strategist, responsible for generating brand / product / services awareness through the internet. I work and research to get populated on internet and making the company to its success.
What are my Responsibilities: I creates comprehensive strategies using online media optimize (increasing the percentage of visitors that convert into customers) website content to ensure both search engine visibility and favorable user experience. I am responsible to create e-newsletter and its distribution by collecting email address through various strategy. The collected list is used for e-newsletters to reach out the world wide presence. I implement my various skills on social medias to promote the brand and its services or products to drive traffic that connects and stays on the website. I assign marketing staff to supervise these social media platforms and provide regular updates on fans, followers and site visitors. And work to track and monitor site traffic by optimizing campaigns based on the best performing strategies.
Digital Marketing Strategist, SEO Manager.
About, Skills & Interests
About me:
Experienced Professional with proven expertise in Digital Marketing and related services for small to large corporations. Works closely and effectively with all levels of management to satisfy project and productivity requirements. Offers logical, forthright thinking and is able to provide effective solutions to solve difficult problems. (www.cijocyril.com)
Languages:
- Fluent in English.
- Basic French.
My Skills:
- Vast expertise in online marketing extending across many industries.
- I am able to use the Internet to generate leads.
- I can increase visibility, profitability, and performance.
- Experienced in google analytics traffic monitoring, custom reporting.
- Wide range of experience as an SEO/SEM Leader.
- Deep understanding of marketing websites through search engines.
- Highly motivated, creative, fast learner and flexible to the demands of the job.
- Studying the project thoroughly and achieving the possible ranking.
- Proficient in Keyword Market Research and Organic SEO.
- Research and keep up to date on new SEO/PPC techniques and trends.
- Extensive knowledge of HTML, XHTML, DHTML, CSS, PHP, and related.
- Can work on Graphic Design, Advertising, Web Design, Marketing, Events.
- Strategic, analytical, achiever and visionary.
- Solid technical skills, verbal and written communication skills.
Specialties:
- Online branding.
- Search engine optimization (SEO).
- Social media, including blogging and Twitter.
- Marketing optimization.
- Strategic planning.
- Paid search marketing (PPC).
- Web analytics.
- Email marketing.
- Conversion rate optimization.
- A/B and multivariate and testing.
Strengths:
- Search Engine Marketing.
- Search Engine Optimization.
- Landing Page Optimization/Conversation Rate Optimization.
- Social Media Marketing.
- Web Analytics (WebTrends, Google Analytics, Search Bid Management Utilities).
- Multivariate Testing.
- Affiliate Marketing.
- Banner Display Marketing.
- Rich Media and Video Marketing.
- Website Development& Website Usability.
- eMail Marketing.
My Goals:
- Organic SEO, Search Engine Optimization, project management and planning, multi-tasking, SEO strategic planning, social media marketing, pay per click optimization, client communications.
- Marketing Intelligence for website, Research into your web competitors, creating maximum appeal SEO, Social Media Marketing, Deep Link Submission.
- Experienced in google analytics traffic monitoring, custom reporting.
- Create, monitor and evaluate PPC campaigns across Google & Microsoft Ad Centre.
- Highly motivated, creative, fast learner and flexible to the demands of the job.
- Managed team by motivating and guiding them for best overall performance.
- Enjoy working as team to complete assigned tasks on time with satisfaction.
- Proficient in Keyword Market Research and Organic SEO.
- Able to resolve any technical issues faced by team members and clients.
- Research and keep up to date on new SEO/PPC techniques and trends.
- Extensive knowledge of HTML, XHTML, DHTML, CSS, PHP, ASP, JavaScript, AJAX, XML, cookies, MySQL, MS SQL, Access, Photoshop, version control systems and more.
- My other hands on desk are Graphic Design, Brand Development, Visual Consultancy, Advertising, Creativity, Web Design, Marketing, Events, Media Production.
Education
Master of Business Administration
MBA in Marketing
- Consumer Behaviour & Consumer Audience
- Market Research & Market Study
- Strategic Planning & Marketing Campaigns
Bachelor of Information Technology
- Operating Systems
- RDBMS
- Communication & Soft Skills
- Web Technology
- Desktop Publishing Tools
- Principles of Management
- Visual Basic
- Mathematics
- Core Java
- WAP & WML
- Computer Networks
- Management Information Systems
- Software Engineering & Project Management
- Advanced Java
- C# with .Net
Sr. Secondary
- English Language
- Computer Science, Physics, Chemistry, Biology.
Indian Certificate of Secondary Education
- English Language
- Computer Science, Biology, Chemistry, Physics, Mathematics, Physical Education
Works Experience
Digital Marketing Strategist at Creativedox Interactive April 2011 - Present
I creates comprehensive strategies using online media optimize (increasing the percentage of visitors that convert into customers) website content to ensure both search engine visibility and favorable user experience.
Responsibilities include:
- Developed, and maintained multiple lead generation websites employing search engine optimization (SEO) practices.
- Creation and execution of internet marketing plans that included use of pay-per-click advertising, digital promotional campaigns, search engine optimization, e-newsletter and its distribution.
- Social Media Optimization and Marketing (SMO/SMM).
- Develop and manage relationships with external vendors.
- I implement my various skills on social medias to promote the brand and its services to drive traffic that connects and stays on the website.
- Ensure that all websites and internet properties under my influence have been technically optimized to attract and engage visitors for target audience.
- I assign marketing staff to supervise these social media platforms and provide regular updates on fans, followers and site visitors.
- Coordinate between various departments, including Product and Technology, to ensure seamless execution on new marketing efforts.
- Direct landing page optimization through use of multivariate testing and audience segmentation.
- Manage customer service program.
- Creation and execution of digital promotional campaigns
- Keep up with any trends and convergence with other industries.
- And work to track and monitor site traffic by optimizing campaigns based on the best performing strategies.
SEO Manager at ENTERWEB INDIA June 2009 - March 2011
Responsible to handle multiple clients and accounts, and will be a part of a larger team that's all dedicated to online marketing and search engine optimization.
Taking the lead on assigned campaigns and managing the team to assist all aspects like SEO (Search Engine Optimization) Strategies, Technical SEO, SEO Copywriting/Editing, Keyword Research, Social Media Optimization and Marketing, Internet Market Research & Usability Design.
Responsibilities include:
- Day to day project management of the company's SEO initiatives, including implementation of internally and externally led initiatives.
- Direct landing page optimization through use of multivariate testing and audience segmentation.
- Ensure that all websites and internet properties under my influence have been technically optimized to attract and engage visitors for target audience.
- Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences.
- Social Media Optimization and Marketing (SMO/SMM).
- Lead and execute all SEO technology development, initiatives and link development efforts.
- Coordinate between various departments, including Product and Technology, to ensure seamless execution on new marketing efforts.
- Research with important keywords and key phrases to utilize then in the correct priority for search engine optimization & Stays up to date with industry trends.
- Prepare and present reports to executive leadership on program effectiveness and optimization.
- Utilize cross-browser compatible HTML, CSS, JavaScript, embedded multimedia & email marketing tools.
- Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic.
- Create, monitor and evaluate PPC campaigns across Google & Microsoft Ad Centre.
- Manage seo team by motivating and guiding them for best overall performance.
- Working on latest Web trends and Google Analytics to study the user behaviour on the websites.
SEO Specialist & Web Developer at Skytri Solutions Feb 2007 – May 2009
Working on latest Web trends and Google Analytics to study the user behaviour on the websites. Understanding Clients marketing objectives and fully analysing their online sector and competitors. Evaluating and testing existing website content, layout, hosting infrastructure, Keyword Market Research on targeted markets keywords searching.
Successfully created and managed Search marketing campaigns that included - Rich Media Advertising, e-mail campaigns, banner ads, newsletters and various promotional strategies.
Responsibilities include:
- Responsible for complete SEO process (on & off page optimization) and web analytics.
- Provided landing page analysis, keyword market research on targeted markets searching habits.
- Provided SEO guidance and recommendations for SEO friendly website design and development.
- Developing and improving websites to enhance natural search rankings.
- Making authentic advertising and communication content material for each on-line and print promotions as required.
- Created competition analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns.
- Studying the project thoroughly and achieving the possible ranking.
- Research with important keywords/PPC techniques and key phrases to utilize then in the correct priority for search engine optimization & Stays up to date with industry trends.
- Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic.
- Developed META-DATA collection and analysis applications for Targeted & Lateral Marketing Campaigns.
- Developed Company/Product Branding strategies with high success rates.
- Evaluated and tested existing site's content, layout, server infrastructure.
- Used ethical/white-hat Search Engine Optimization techniques to produce solid high rankings for numerous keywords.
- Increased monthly organic website traffic by 30% using inbound marketing techniques.
- Utilize cross-browser compatible HTML, CSS, JavaScript, embedded multimedia & email marketing tools.
- Set up web analytics to look at critical KPIs, including overall traffic, traffic quality, leading keywords, average time spent on site, percentage of new vs. returning visitors, and most viewed pages
- Research of new multimedia technologies that were integrated into existing and planned for future projects.
- Google Business Listing and Product Listing.
- Using web tools to track site traffic, rankings, and ultimately sales.
- Sitemap Generation in XML, ROR & TXT format.
- Marketing Intelligence for your site and research into your web competitors to creates maximum appeal for the major search engines
- Link Building and Deep Link Submission.
Web Developer/Creative Designer at Orange Media Oct 2005 – Jan 2007
Developing, designing and improving several internal and external web sites. Created and installed an improved navigation interface using css fly out menus that resulted in better information-finding capability for all clients.
Implemented a website design for the company. I created UI widgets for the main page and left navigation user controls that appear on subsequent web pages. Made site modifications as requested by clients: both cosmetic changes and adding new functionality to their sites. Google Business Listing and Product Listing.
Responsibilities include as Web Developer:
- Website Design.
- Update and redesign of existing websites.
- Database driven websites.
- Online Shops/Ecommerce sites.
- Flash animation Websites.
- Custom php programming.
- Content Management Solutions.
- Special occasion sites - Wedding website design.
- GP and NHS website design.
Responsibilities include as Creative Designer:
- Corporate Identity
- Brochure Designing
- Package Designing
- Advertisements
- Catalog Designing
- Manuals Designing
- Posters Designing
Web Developer at WINMEDIA Technologies March 2005 – Sep 2005
I take pride in providing our company clients with modern and innovative designs and web solutions that help businesses market their products and individuals express themselves, online and offline.
Responsibilities include as Web Developer:
- Working on creative website designs and development.
- Created and installed an improved navigation interface using css fly out menus that resulted in better information-finding capability for all clients.
- Made site modifications as requested by clients: both cosmetic changes and adding new functionality to their sites.
- Designed graphics for template base website using Photo shop and Illustrator.
- Used CSS and HTML for template creations and developing.
Web Developer/ Graphics designer at Keraladesham May 2004 – Feb 2005
Create, modify and enhance graphics/artworks, Internal HTML pages for various Client’s existing projects keeping client’s specifications and requirements in mind.
Used CSS and HTML for template creations and developing. Worked under pressure to deliver projects on time. Handled multiple accounts and projects at once due under tight deadlines.
Responsibilities include as Web Developer:
- Developing, designing and improving several internal and external web sites.
- Used Flash to create animation for websites.
- Design sites that deal with a wide range of business and subject.
- Web design, layout, e-commerce and site maintenance for online products.
- Troubleshooting problems and either fixing problems on our end or working with clients to determine the cause on their end.
- Researching and resolving HTML code and content, link architecture and navigation issues.
- Worked under pressure to deliver projects on time.
Responsibilities include as Graphics Designer:
- E-Brochure Designing
- Advertisements Page Designing
- Posters Designing for Events
- Website Banner Graphics Designing
Trainee Web Developer at WebCynix Solutions Jan 2004 – Apr 2004
Responsible to work on open source and custom scripting small - medium sized projects. Enhancing my skills and knowledge on working with different projects and troubleshooting problems.
Responsibilities include:
- Made site modifications as requested by clients: both cosmetic changes and adding new functionality to their sites.
- Developing, designing and improving several internal and external web sites.
- Set-up and design page content.
- Web design, layout, e-commerce and site maintenance for online products.
Web Designer at MEDIA TECH SYSTEMS Aug 2003 - Dec 2003
To be the part of developing team to design creative and colorful templates for business and individuals. Designed graphics for template base website using Photo shop and Illustrator.
Responsibilities include:
- Working on creative website designs.
- Responsible for ensuring a consistent look.
- Good implementation of Adobe Photoshop in creating various logos and other designs and images.
- Researching and recommending the web design as per the market trend.
- Creating web templates, logos, brochures, business cards.
- Design detailed mock-ups for all screen templates, charts, and graphs.
- Used Flash to create animation for websites.
- Design sites that deal with a wide range of business and subject.
- Worked under pressure to deliver projects on time.
- Trained divisional website administrators on adding and updating content through the content management system.
Trainee Graphic/Web Designer at Sakthi Signs Feb 2003 – Jul 2003
Helped company to once again create phenomenal products such as deutschMac, deutschBook, EfficientBook, iAdministrator, iBier, iOompah, iHasselhoff, etc...
Part of the team that positioned company to trailblaze (once again) onto the Internet, into 2002 and beyond. We create computers that are fun (within pre-approved boundaries), powerful, and extremely efficient.
Responsibilities include:
- Creating graphics, layout design, illustrations, icon creation and logo design.
- Provided art and graphic design direction for reports, plans, ordinances, application forms, maps, brochures, slide shows, presentations and many more.
- Done various other duties related to graphic designing.
- Created graphics including icons and logos using Fireworks and PhotoShop.
- Training on the use of programs such as Fireworks, Photoshop and DreamWeaver.
- Presented designs and concepts to management for review.
