10 Easy Tips to Perfect Your Google Places Business Listing
Among the top free online marketing tools for business owners today is Google Places. Known as Google Local Business Centre upon its initial release, it has become an essential tool in increasing popularity of a business on the Web to attract local consumers. And even though millions of customers are looking for local businesses using Google Local Marketing, or popularly known as Google Maps Marketing, each day, Google offers the tool for free. Now is the time to learn 10 quick tips on how you can use Google Places to attract new local clients to your business:
Tip 1 - Use your real Business Name: Some businesses have gone to extremes and stuffed extra words into their Business name. This has helped them get a short-term foot-up in local listings but Google is clamping down on this conduct and these businesses will suffer in the future. That said you can consider adding 1-2 keywords in your name as long as it sounds natural and accurately represents your business.
Here's an example:
Real business name - Creativedox
Google Places listing name – Creativedox Interactive
Tip 2 - Ensure your Business Information is 100% accurate: Accuracy of your business information is crucial. Give your prospect customers what they're looking for exactly: the correct business information. Here is the information you need to add correctly: business address, email, fax number, telephone number, and website. Most of the time potential clients don't trust a PO Box number or a 0800 telephone number.
Tip - 3 Use the right Business Categories and lots of them: There are 5 different categories you can list your business on Google Maps Marketing. It's important that you choose your category carefully. You want your potential customer to find your business under the right category. Google will suggest categories; it's best to use 1 or 2 of them even if it looks inappropriate to your business. To add to the Google-suggested categories, add 3 more categories of your choice to leverage your business listing. There are 5 categories available--make sure you use all of them.
Tip 4 - Punchy & compelling Business Description:Despite Google's 200-characters limit on the business description, make your description complete. The idea is to put the top keywords & business terms in the short description. Highlight your credibility by using terms like accredited, professional, trusted, etc. on the description.
Tip 5 - Include Photos & Video: Google local listings permit for 10 photos and a short video, so make sure you use them all. It's time to learn a thing or two about shooting a short 1-2 minute video and marketing your business to your clients. This might make you cringe and say, really? Why? Well, because local businesses are all about the people who run them; customers love getting a glimpse of your store, your logo, and even yourself before they choose to buy from you. Show them who you are and you'll standout from the other businesses on Google Maps Marketing.
Tip 6 - Maximize Google Local Listings the Extra Details: Take advantage of the extra details Google Places will ask for like your opening hours, coverage areas, payment methods accepted, and available facilities. Google and your potential customers will thank you for including these specific details on your Google Places listing.
Tip 7 - Invest time to complete the Services Section: At the end of each Google Places listing are the services you can enumerate. A good number of services to list is from 6-10, but you be the judge--if you feel it's relevant, then don't be afraid to add them. Be creative with your Service listings and use this area to cram in lots of relevant service keywords, but don't use location names (a big no, no!).
Here is a bad & a good example:
Bad - Heating Services: Yes
Good - Heating Services: gas-safe registered, radiator repair, boiler installation, hot water problems, fix central heating