Content management (CM), is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referred to as digital content, or simply as content. Digital content may take the form of text (such as electronic documents), multimedia files (such as audio or video files), or any other file type that follows a content lifecycle requiring management. The process is complex enough to manage that several large and small commercial software vendors such as Interwoven and Microsoft offer content management software to control and automate significant aspects of the content lifecycle.
Objectives of Content Management are:
- Capture The Attention Of Your Stakeholders.
- Convince Them To Perform A Series Of Actions.
- Retain Your Current Customers And User.
Also, Content Management techniques have a great influence on both your brand and your bottom line. I offers the following catalog of Content Management services:
Audit Online Content
- Comprehensive Analysis Of Your Website, Micro Sites And Landing Pages: Review Of All Text, Images, Menus, Buttons, Structure, Etc..
- Study Of Suitability Of Tone And Style.
- Adequacy Test Content To The Online Environment.
Content Management Consulting Online
- Developing Guidelines For Communication Style In Online Areas.
- Creating And Managing Communities And Customer Loyalty.
- Training In Company Oriented Enhancement Of Communication Skills In Digital Environments.
Development Of Online Content
- Create And Optimize Content For Your Website, Using Techniques Aimed At Improving The Action.
- Making Copy's For Ecommerce Websites And Writing Business Letters For Sale Online.
- Preparation Of Articles For Your Blog, Ezine And Other Digital.
- Copy Writing For Email Marketing And E newsletters.
- Development Of Advertising And Promotional Texts: Banners, Landing Pages, Micro sites, Online Campaigns, Etc.
Creation And Implementation Of Corporate Blogs
- Design And Development Of Your Business Blog..
- Training In Company For The Management And Maintenance Of Your Blog On A Cms System (content Management System).
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