Internet article marketing is used to promote the authors expertise of their market, products or services online via article directories. Article directories with good web page ranks receive a lot of site visitors and may be considered authority sites by search engines, leading to high traffic. These directories then give Page Rank to the author's website and in addition send traffic from readers. Business Owners, Marketers and Entrepreneurs attempt to maximize the results of an article advertising campaign by submitting their articles to a number of article directories. However, most of the major search engines filter duplicate content to stop the identical content material from being returned multiple times in a search engine results page. Some marketers attempt to circumvent this filter by creating a number of variations of an article, known as article spinning. By doing this, one article can theoretically acquire site visitors from a number of article directories.

The primary goal behind article marketing is to get search engine traffic to the article so that the author can strengthen their authority and influence within their field, while also leveraging that traffic for their own site. The key to article marketing is that the author should be providing value with their articles, not just promoting their site, products or services. Article marketing has been used by professionals for nearly as long as mass print has been available. - Article Promotion, Marketing Articles Promotion, Promotional Marketing Articles, Sales Promotion Articles Marketing, Health Promotion Article Marketing, Business Promotion Article Marketing, Brand Promotion Article Marketing, Articles Promotion Marketing India, Product Articles Promotion. - A business provides content to a newspaper, possibly on a timely topic such as an article on tax audits during tax season, and the newspaper may use the article and include the business's name and contact information. Newspapers and other traditional media have limited budgets for gathering content and these articles may be used in the business section of the newspaper.